The Coalition started creating our own awareness campaigns in 2018 because it’s hard to find materials that don’t use scare tactics. While it’s tempting to focus on the negative consequences of underage alcohol and marijuana use, research shows that fear appeals can inadvertently have the opposite effect on many teens. It’s actually more effective to move youth towards something positive than away from something negative. We strive to create positive and inclusive materials that empower youth to make drug-free choices.
Want to use a Coalition campaign in your own community?
- Digital, editable files available in English and Spanish at a reasonable cost. Click here for more information.
- To request a presentation/workshop on creating effective drug prevention materials that are positive, inclusive and empowering, contact info@communitytheantidrug.org or 224-765-CTAD.
Drug-Free Because You Care
2024 – 2025
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: The Coalition & Delta Youth Advisory Board
Media: Large & Small Posters, Digital Monitor Slides
Each poster in the Drug-Free Because YOU CARE campaign highlights one of Search Institute’s 40 Developmental Assets, shown by research to help young people be resilient, avoid risky behaviors and thrive now and in the future. Students in our Delta youth group determined which assets to feature based on intercept survey results, the slogan and images used. The topics include interpersonal skills (being there for friends), sense of purpose (focused on goals), integrity (standing up for their beliefs), service to others (making a difference) and resistance skills. By connecting student values to the benefits of being drug-free, we hope to increase their intrinsic motivation to avoid alcohol and marijuana. Each PSA also has a QR code to information on multiple, free support lines and tip lines available in our community.
Use this campaign in your own community for just $599 (+$99 for Spanish).
Click here for more information or contact info@communitytheantidrug.org or 224-765-CTAD.
Most of You
2023 – 2024
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: The Coalition & Delta Drug-Free Youth Advisory Board
Media: Large & Small Posters, Digital Monitor Slides
The Most of You awareness campaign highlights reasons DHS & HPHS students choose not to drink alcohol or use marijuana. Students in the drug prevention club Delta identified 11 reasons and then surveyed over 500 classmates to determine the top five. Each poster highlights one of these reasons: to keep their body healthy, to follow the law, to stay in control, to perform their best and to be a good role model. Additionally, each ad includes statistics showing that a majority of students are drug-free, think alcohol/marijuana is harmful, wrong to use, and not considered cool. In an effort to support students’ mental health, each poster also includes a 24 hour text support line.
Use this campaign in your own community for just $599 (+$99 for Spanish).
Click here for more information or contact info@communitytheantidrug.org or 224-765-CTAD.
You Matter
2022 – 2023
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: The Coalition & Delta Drug-Free Youth Advisory Board
Media: Large & Small Posters, Digital Monitor Slides, T-shirts, Promotional Products
The YOU MATTER awareness campaign reminds students how important they are and why that makes being drug-free important too. The topics of the five PSAs were identified by students in the drug prevention club Delta as reasons students choose to be drug free: their friends, their health, their brain, their future and staying in control. Each ad encourages students who are struggling or worried about a friend to reach out for help from a parent, counselor or 24 hour support line.
Use this campaign in your own community for just $599 (+$99 for Spanish).
Click here for more information or contact info@communitytheantidrug.org or 224-765-CTAD.
You Got This! (Print)
2021 – 2022
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: The Coalition & Delta Drug-Free Youth Advisory Board
Media: Large & Small Posters, Digital Monitor Slides, Landing Page with Resources, Staff T-shirts, Youth “We Got This” shirts, Promotional Products
The You Got This! campaign continued a second year when students returned to in-person learning. Seven posters were developed with the same topics as the digital ads the previous year: physical health, stress management, studying, community service, relationships and goal setting. The campaign celebrates the strength and resiliency of students, and each ad shares how staying drug-free aligns with their own values. The QR code leads to a web page with multiple resources for each topic.
Use this campaign in your own community for just $869 (+$139 for Spanish).
Click here for more information or contact info@communitytheantidrug.org or 224-765-CTAD.
You Got This! (Digital)
2020 – 2021
Topic: Alcohol & Marijuana Prevention
Audience: High School Students
Created By: The Coalition & Delta Drug-Free Youth Advisory Board
Media: Digital Banner Ads, Landing Page with Resources, T-shirts, Promotional Products
The You Got This! campaign celebrates the strength and resiliency of DHS and HPHS students during challenging times. The digital ads highlight healthy behaviors related to the topics of physical health, stress management, studying, community service, relationships and goal setting. Each ad includes a message on how staying drug-free help students achieve their success. Clicking the ad leads to a web page with multiple resources for each topic.
Use this campaign in your own community for just $599 (+$99 for Spanish).
Click here for more information or contact info@communitytheantidrug.org or 224-765-CTAD.