DHS & HPHS Awareness Campaign
The latest poster in the “Drug-Free Because YOU CARE” campaign celebrates the 83% of DHS & HPHS students who say they stand up for their beliefs. Because 91% of our students report they do not use marijuana, they are able to stay focused on what matters most to them. By making the connection between sense of integrity and drug-free choices, the campaign hopes to increase students’ personal motivation to stay drug-free.
Each poster theme comes from the 40 Developmental Assets Framework, a list of assets proven by research to help young people be more resilient to challenges and avoid risky behavior. DHS & HPHS students in CTAD’s youth program Delta helped design this year’s awareness campaign. They selected the slogan, the topics and the images, and surveyed their peers to find out what they care most about.
