DHS & HPHS Awareness Campaign
DHS & HPHS students in CTAD’s youth program Delta helped design this year’s awareness campaign. They selected the slogan, the topics and the images. They even surveyed their peers to find out what they care about.
Each poster makes a connection between being drug-free and something important to our students. For instance, over 80% of DHS & HPHS students say they are there for their friends, focused on their goals, stand up for what they believe in and want to make a difference. Reminding them that avoiding alcohol and marijuana helps them achieve those things and strengthens their personal resolve to make drug-free choices. Each topic comes from the 40 Developmental Assets Framework, a list of assets proven by research to help young people be more resilient to challenges and avoid risky behavior.
The school year kicks off with a poster celebrating the 84% of students who said “I’m there for my friends.” Being drug-free means they are ready to help – or get help – when their friends need it.
